Shajani Farms

Shajani Farms

Organic, Healthy, Shajani.

"Our Products are 100% Organic, and Healthy"

Shajani Farms is the first brand that aims to bring the agricultural sector of Pakistan to the digital world. Our aim is to become synonymous with quality, health, and excellence. We want our customers to know that they can depend on us to deliver the best in healthy foods, no matter what they may want.​ We want to create a market where we can take the best of both, technology and organic agriculture, to provide our customers with the best possible experience. Shajani Farms is not a website but a brand that aims to bring forth exotic fruits and vegetables to Pakistan.

Challenge

Organic, Safe, and Digital

Shajani Farms wanted to bring the agriculture sector to the masses using the digital world and help market its unique catalog of products and plants. This idea was so unique that we here at V Media couldn’t wait to start on this project. We wanted to build a website that represented this one-of-a-kind proposition while at the same time helping boost their brand and putting their products in front of their target market. It was extremely important to find the target market for such products because the brand catered to a very niche and luxurious sector that had a lot of potential which is why Shajani recruited V Media to successfully reach their Target Buyer.

Process

Freshness At Your Doorstep

We wanted the website to be not just a place where people are coming to make a purchase but also to take them through an entire journey of crop plantation and agriculture by using Harvest Charts & Live Weather Reports so that they could gain complete and perfect knowledge about the products they were interested in. Moreover, we had to keep in mind that the website has both English and Urdu language incorporated, Customized query forms, and an easy checkout method. Apart from web development, Shajani trusted V Media to handle their Ad Strategy via Instagram and FB Ads. These ads were targeted using google analytics and carefully targeted social groups that were selected as Shajani’s dream buyers. All of these efforts helped us reach Shajani’s goals and successfully launch their unique brand into the digital workspace.

Responsibilities

Branding

01

Media Buying

02

Translation

03

Web Development

04

Website content

05

Research & Documentation

06

UI/UX (User Interface & User Experience)

07

Community Management

08

Social Media Marketing

09

Result

As of now, Shajani’s website is categorized as an international standard website. The website’s interface allows customers to easily browse through their exotic catalog without any hassle. Moreover, through our targeted Ads, Shajani has reached a new sales record amassing over 2.5 million rupees in sales in just 3 months.

 

 

KPIs

REVENUE GROWTH
PER QUARTER

+ 0 %

SOCIAL AWARENESS
PER QUARTER

+ 0 %

ORGANIC SEARCH RESULTS
PER QUARTER

+ 0 %

MONTHLY GROWTH
PER QUARTER

+ 0 %

CUSTOMER RETENTION
PER QUARTER

+ 0 %

SALES IN RURAL
COMMUNITIES

+ 0 %

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