Shajani Farms
Shajani Farms
"Our Products are 100% Organic, and Healthy"
Shajani Farms is the first brand that aims to bring the agricultural sector of Pakistan to the digital world. Our aim is to become synonymous with quality, health, and excellence. We want our customers to know that they can depend on us to deliver the best in healthy foods, no matter what they may want. We want to create a market where we can take the best of both, technology and organic agriculture, to provide our customers with the best possible experience. Shajani Farms is not a website but a brand that aims to bring forth exotic fruits and vegetables to Pakistan.
Challenge
Organic, Safe, and Digital
Shajani Farms wanted to bring the agriculture sector to the masses using the digital world and help market its unique catalog of products and plants. This idea was so unique that we here at V Media couldn’t wait to start on this project. We wanted to build a website that represented this one-of-a-kind proposition while at the same time helping boost their brand and putting their products in front of their target market. It was extremely important to find the target market for such products because the brand catered to a very niche and luxurious sector that had a lot of potential which is why Shajani recruited V Media to successfully reach their Target Buyer.
Process
Freshness At Your Doorstep
We wanted the website to be not just a place where people are coming to make a purchase but also to take them through an entire journey of crop plantation and agriculture by using Harvest Charts & Live Weather Reports so that they could gain complete and perfect knowledge about the products they were interested in. Moreover, we had to keep in mind that the website has both English and Urdu language incorporated, Customized query forms, and an easy checkout method. Apart from web development, Shajani trusted V Media to handle their Ad Strategy via Instagram and FB Ads. These ads were targeted using google analytics and carefully targeted social groups that were selected as Shajani’s dream buyers. All of these efforts helped us reach Shajani’s goals and successfully launch their unique brand into the digital workspace.
Responsibilities
Branding
01
Media Buying
02
Translation
03
Web Development
04
Website content
05
Research & Documentation
06
UI/UX (User Interface & User Experience)
07
Community Management
08
Social Media Marketing
09
Result
As of now, Shajani’s website is categorized as an international standard website. The website’s interface allows customers to easily browse through their exotic catalog without any hassle. Moreover, through our targeted Ads, Shajani has reached a new sales record amassing over 2.5 million rupees in sales in just 3 months.
