There’s something about burning a scented candle that makes you feel at ease. This is where SENS studio comes in to bring accessibility for people that need eco-friendly products while still enjoying work and leisure. While regular paraffin-based scents, can bring toxins into the space our soy wax candles let you enjoy the benefits of aromatherapy without burning your health and your wallet.
“Created with love and care, our lush candles aim to make today’s busy woman reclaim her sense of self as simply as possible!”
SENS studio entered the scented candles sphere when the market was about to boom however with competition from larger brands they were finding it impossible to take their piece of the pie. Moreover, a lack of sales channels and product usability scope in terms of how people could use their product caused problems too since the majority of the masses were unaware of the benefit of soy wax products to their health and the environment.
We at V Media realized we had to establish a brand image that appealed to women and other sales avenues as well as corporate bulk buys and retail. With our research and client discussion, we made a few key observations about the brand that needed to be incorporated. Firstly a revamped website to website that resonated with our message and peace of mind the product represented, and a robust social media strategy where the key component was communicating the brand’s mission and products which ran parallel with our PR influencer marketing and media buying. This approach allowed us to very vastly spread our client’s name within a limited time frame. Along with this, we worked on reaching out to corporates and businesses which benefited by using our products allowing us to physically place our name more prominently compared to any other brand out there.
Despite a restricted budget and fierce competition, V Media was able to successfully establish SENS’s market position by introducing them to their selected target market and bringing about a significant increase in interaction and queries. We promoted their brand at huge stores like SPRINGS and other major gift store chains, making it more physically accessible to the general public and their target group who visited such establishments. Furthermore, SENS was able to get bulk corporate orders for their product, allowing them to enter the corporate world and work on larger projects, resulting in a significant increase in sales.