L’ecole – French for ‘The School’ began in 1998 as the brainchild of the visionary Ms. Raheel Khan. Her goal was to set an above-par bar for education systems in Pakistan to enrich the minds of learners from a younger age. After introducing their Les Pommes Preschool, Cambridge Primary, and A Level system, L’ecole expanded by becoming the first institute in Karachi to offer the University of London International Programme. This brought the foreign university to the local student and is still a prominent part of the institute. Today, L’ecole offers a complete educational career – from early years through higher education. Their learners are responsible citizens who contribute to our community by and large and these ideals are developed through the programmes offered at L’ecole.
L’ecole sought to get the word out to the general public about its innovative teaching methods and student-centered philosophy. They not only catered to younger pupils, but they also had a market for all types of students through their A Levels and university curriculum. Furthermore, since they were the first educational institute to introduce the University of London LLB program they needed to spread awareness of it to the masses. However, they lacked the proper channels to do so thus necessitating V Media’s assistance in highlighting their Unique Selling Points. And maximizing admissions.
After several discussion meetings, V Media singled out the distinct Key points about L’ecole that set it apart from other educational institutes. L’ecole’s strong and distinct selling elements, such as a uniform-free school environment, financial literacy classes, and student-led conferences instead of typical Parent Teacher Meetings, were highlighted. Furthermore, in order to appeal to all groups, we designed a marketing strategy that included paid marketing commercials targeted at both parents of younger children and college students. Moreover, L’ecole now offered High-Value Content that demonstrated exactly how much value they were adding to their students. This helped give L’ecole a more refined image.
Through our antics, V Media managed to not only increase Queries coming in about L’ecole but also achieve their main goal of improving the admission rate of their pre-nursery to their A levels and Undergraduate programs. Thus putting L’ecole on the map and placing a spotlight on their unique amenities and forward-thinking education system.