Asma’z Almari (“Almari” is “closet” or “wardrobe” in Urdu) is a new fusion clothing brand as well as a digital closet of sorts, featuring a rotating collection of statement pieces designed with Asma’s signature style. Asma Z. Hussain has always found joy in design. Born in Karachi, Pakistan, and having lived in Dubai, Miami, and London, she has curated a closet full of beautiful clothing over the years for her family and friends. Her signature style is defined by intricate detail and elegant silhouettes inspired by her Pakistani heritage and the places she has called home.
Asma’z Almari manufactured their premium quality clothing in an attempt to target their Traditional western fusion of clothes to a target market found abroad. They planned to fulfill a desire for exclusivity in fashion for women. Through their clothes, Asma’z Almari wanted women living all over the globe to stay connected to their eastern fashion roots while giving them the cuts and designs that are up to date in the western world. However, to do so they needed to find their target market and zone into them exclusively, and showcase their quality clothing and unique designs. This is where V Media stepped in, with our team of marketing geniuses we knew exactly how to steer Asma’z Almari to their dream buyer and create the right path for them to follow.
V Media understood that in order to stand out Asma’z Almari had to highlight the key elements that their competitors are missing out on. Such as Quality, Exclusivity, Modern Western Cuts & Designs, etc. We had to devise an extremely careful and targeted Social Media Positioning Strategy that was aware of where their target audience spends leisure time and money and where they look for information and advice. At the same time, it was important to show exactly how Asma’z Almari helped improve their lives and set them apart from the competition. It was also important to set a Brand voice for Asma’z Almari in order to create consistency across communication channels. Knowing all of this V Media set upon creating a brand image and tone that was Clear, Concise and Easy to Understand and targeted the Emotional Angle in order to bank on UGCs and word of mouth. This helped Asma’z Almari find the perfect way to reach out to their target market while simultaneously differentiating from their competition.
Asma’z Almari had a very exclusive launch to simulate the exclusivity of their clothing line and has now successively set their brand to reflect what their clothes represent and is more than ready to enter their target market with all the weapons they need in their arsenal.