Aleena Fareena
Aleena Fareena
“Aleena Fareena is not just a brand, it is a movement”
Aleena Fareena is a designer brand that has brought forth in Pakistan a new trend. Aleena Fareena’s aim is to create a fusion of the east and the west. Their designs explore the eccentric nature of the two cultures fused into one in formal wear. Aleena Fareena brings about new and creative ways to make you the center of attention. Designs that are innovative and out of this world. Patterns that are never before seen. A mixture of your every day with a touch of elegance. Aleena Fareena outshines every piece of art that they create.
Challenge
A Digital Movement
Aleena Fareena had to set its mark on the high-end fashion industry. They had previously operated out of a studio and exhibitions but they realized it was time to move on to the digital sphere. With a decade of experience, Aleena Fareena had the experience and the quality to back their Clothing lines but where they lacked was setting a brand image that displayed their beliefs across to the online viewer. For this, they needed social media strategists like V Media who could successfully put their brand in front of everyone’s eyes without sacrificing their brand aims.
Process
Optimize your Brand
Our first aim was to create a mobile optimized and aesthetically pleasing WEBSITE since for a fashion E-commerce brand it is highly important that the customer should have the utmost ease when they arrive at our website and since 98% of all visitors of Aleena & Fareena are now on iPhones and we aimed to have it to be particularly optimized with IOS safari browser in mind. Moreover, we also planned Social Media and Paid advertisement strategies in accordance with their brand tones. V Media’s approach and understanding of the digital ecommerce space are pretty well and we used our expertise to execute the best campaigns for Aleena Fareena.
Responsibilities
Media Production
01
Social Media Marketing
02
Media Buying
03
Branding
04
Web Development
05
UI/UX (User Interface & User Experience),
06
Public Relations
07
Event Management
08
Affiliate Marketing
09
Result
High-End Fashion Redefined
Aleena Fareena had previously suffered from marketing agencies not being able to cater to their needs and understand their brand voice however ever since working with V media we have been able to target their dream buyers and help them grow exponentially in the virtual business place. We not only helped them reach over 1 million rupees in sales in just the first month of launch and ever since they have grown steadily over time. Not only that, we managed to get them on to fashion week Pakistan and display their clothing on a much larger and broader platform than ever before.
