PINTAR
PINTAR
“At PINTAR our aim is to bring innovation to your doorstep”
PINTAR started its journey with only one purpose, to innovate the household and industrial landscape of Pakistan by making it more technology inclusive and reducing manual labor. Our dream is to provide a luxurious living experience to all at the best rates possible, where comfort and quality of life are our priorities. We gain the trust of our prestigious clients by making our services more accessible. We yearn for the day when PINTAR becomes a household name for all smart appliances.
Challenge
A One-of-a-Kind Market
PINTAR was a one-of-a-kind innovator in Pakistan bringing a modern self-automated twist to the traditional home appliances in everyone’s home. However, with competition from companies such as Okasha PINTAR was unable to reach its target and needed help from marketing talents such as V Media to help reach out to their market.
Process
Analyze, Pinpoint & Target
PINTAR needed a strong social media presence in order to reach its target market. V Media recognized that in order to connect to its dream buyer PINTAR had to highlight its USP and show the value its product brought to the buyer. Moreover, PINTAR also had to shine a spotlight on the comfort and ease that their product would provide once installed into the customer’s home.
Responsibilities
Branding
01
Media Production
02
Community Management
03
Social Media Marketing
04
Media Buying
05
Result
Innovation for Excellence
Through V Media’s efforts, PINTAR’s customer retention increased, and their dream buyers were able to see their product and its USPs highlighted on their feeds giving them the information they needed to engage with PINTAR and since through our targeted marketing strategies we were able to identify customers paying point PINTAR could help show the customers exactly what they needed to see to convince themselves to make a purchase.
KPIs
Through V Media’s help, Vista Venues Riverdale Farmhouse increased its online revenue by 87% and Website Visits by 48% while in a time span of 3 months post-implementations the clients recorded an increase in website visits by 48%, organic search results by 127% and booking queries by 64%. These numbers have only improved over time by an estimated 45% growth per month and stand as a testament to V Media’s efforts.
