Illume
Illume
“We want you ‘to light up’ by wearing our shoes”
Illume is the dream of two young women, Faiza Rehmani and Mahera Khanzada. With Illume, you can expect quality craftsmanship from expertly trained karigars, who are reviving the art of handmade real leather shoes in Pakistan. We believe in Real Quality as the Majority of our shoes are made from real leather, and we try our best to source our materials from local suppliers. Moreover, our Designs are Fun, Feminine, and Comfortable whatever the occasion because when you reach for a pair of Illume shoes, we want you to have fun, feel feminine and step with comfort. That’s why we design every element of our shoes to be an expression of beauty.
Challenge
The Right Customer
Illume had previously suffered at the hands of the wrong marketing tactics that had led them astray from their target market. This is why they required a marketing team that could help bridge the gap between them and their dream buyers. Moreover, they needed a streamlined digital platform to show off their catalog such as an aesthetically pleasing and smooth website which also came under the expertise of V Media.
Process
Marketing now Refined
For starters, V Media developed Illume’s official website keeping in mind the theme and colors upon which the company was built upon. This created a really light and easy on the eyes look for the website that would convince any onlooker to linger. After the website received a positive response V Media aimed to make it more mobile optimized for the viewer who was using their phone. Then illume trusted V Media to handle their social media marketing via paid advertisements for their Eid campaign which turned out to be a resounding success since V Media accurately reached out to their target market.
Responsibilities
UI/UX (User Interface & User Experience)
01
Website content
02
Web Development
03
Media Buying
04
Design Services
05
Result
Premium Footwear, Premium Marketing
Illume’s performance has boosted exponentially ever since V Media took over. With their paid ad campaigns they have had over 12 times the return they invested, a figure that is steadily improving for them. Moreover, with the trusted relationship that has developed over time V Media has taken over a number of its other campaigns that too have bloomed successfully and stand as a testament to V Media’s knowledge of how to target your dream buyer.
